3ds Max :: Assign Material To Sub-object Selection In Poly Edit Mode

In mesh edit mode, when you assign a material to the selection, it works as expected, it assigns the material only to what is selected, for example, a face.

In poly edit mode, it works differently, if you try the same approach it assigns the material to the entire object and you have to deal with multi-materials and material IDs to achieve that, what is very boring and totally unintuitive imho.
Is there an option to make the poly editing mode work like the mesh editing mode, or at least another way to achieve the same result in a intuitive or at least 'visual' fashion?