3ds Max :: Can't See Image In Viewport

I am unable to see my texture in the viewport. I create a plane, apply a material to the plane, attach a simple checkered pattern as diffuse map, enable show in viewport and my plane stays gray. I have also applied uvw map, makes no difference. The use real world scale is disabled.I am only able to see the map and adjust it to my liking when active shade is activated, because it does appear in render. How am I suppose to work if I can't see what I am doing?

Is that a feature, like a toggle or something in view port settings? I am using 3dsMax preferred Nitrous.To add to this, when I start a new file, create a simple box, apply the material and map it appears in viewport as it should.