Illustrator :: CS6 - Converting PMS To Process For Files To Be Printed 4 Color Process

How the PMS color palettes "simulate" on screen how the color will print on different substrates (glossy vs matte vs uncoated paper). That's great for comps, but if you convert it to CMYK to print it, and the values are representing a "simulated" color it won't look correct (by that I mean come close to matching the spot color). For example, the uncoated palette simulates the color by making them appear a bit washed out on screen - pretty good visual simulation. But it might do so by adding black and cyan to orange for example, etc. - effectively dulling the original color.

So if I convert that to CMYK within the new Pantone + color palette, and then send it to the printer - it won't appear as it did on screen, it will dull the end color even more because it's converted the color to the dull simulated version - what a disaster! It's only doing half the job - showing us what it should look like on screen. In order to be truly efficient for design professionals the CMYK conversion might remove black and cyan completely to effectively brighten the color in the final output on uncoated paper. I would prefer it just stick to the standard conversion, which Pantone did have as a standard palette option (PMS to process), and then I can adjust if I think it's necessary.
 
Any corporate branding system will likely start with a PMS spot color palette for the identity. Then it will build into many different adaptations - full color brochures, large format banners and trade show graphics, website, advertising. So any corporate branding system will need to have PMS, CMYK and RGB versions of their main corporate color palette. There was a standard for these translations that was automatically consistent in the Adobe software and that is now all over the place, so it relies on individuals manually adapting the color mixes for final use - what a great way to screw things up.