Illustrator :: Arching Text While Maintaining Top Alignment

I've seen this done often in logo designs, but how do you arc text while keeping the vertical alignment as well as a straight line along the top, so essentially just the bottoms of the letters form an arc? I want the end result to look like the text below (I took the image from a tutorial for another program, but it seemed very complicated, messing with each letter node) is there a simpler way in Illustrator CC to achieve this? I know you can type on a path along an ellipse, but that doesn't keep the letters aligned vertically. I'd like for the top to remain straight across, and just the bottom of the letters form that shape of an arc.