Photoshop :: Colour Changing Drastically When Saving To JPG In CS5

First off, my experience level is basically an advanced beginner, so speak to me as if I am a 10 year old.
 
Now, the attached link to a Word document illustrates my issue: [URL]....
 
I am getting horrendous colour shifts when saving to a jpg in photoshop. It looks OK in photoshop when I open it, but when viewed anywhere else it is brutal. I included screenshots of my colour settings and I am working to sRGB and embedding that profile when I save, so I am at a loss as to why it shifted so much.