Lightroom :: Fujifilm X100S And 4.4 / Color Reproduction?

I'm using a Fuji X100S since last week (after many years of Nikon through D200, D300, D700 and now D800, and also experimenting with Olympus' OM-D and a Sony RX100).
 
The Fuji makes awesome pictures, super sharp, especially in the center, has fantastic low light performance and since it looks great and is much smaller but still features a view finder I find myself using it much more than the big though excellent D800.
 
However, in terms of color reproduction (I'm testing this by shooting out of the window and then comparing the results after conversion of the raw images in LR 4.4) I found the color cast of the Fuji images lacking. Whilst the Nikon raw images (either when applying the Adobe Standard or the preferred Neutral in Camera calibration settings) have a balanced green/red tint and a mostly accurate WB in >90% of the images, I find myself correcting almost 100% of the Fuji images by dialing down the red tint and the dialing up the temperature (ie, toward warmer temperatures). Interestingly, while also the JPEGs coming out of the Fuji look the same (ie, have a red tint and cool temperatures) - both raw and JPEG images when viewed on the small LCD on the back of the Fuji have neither red tint nor cool temperatures, they simply look "right" when compared with what I'm seeing when looking out of my window.
 
how to rectify this for all future imported Fuji raw images? So far, I couldn't find a setting in LR 4.4 that would automatically reduce tint and increase temperature by a set relative amount (e.g., -20% and +20%, respectively).
 
I'm working on Macs (iMac and Retina Macbook) running 10.8.3