Photoshop :: Glowing Wind? Text

I'm wondering how to do glowing text over a background image. What I am looking for is the technique used on the title text from the show "Smallville"

Here are the restrictions:

-Background image (obviously background layer)

-Glowing text (but not regular font. I made some font and just saved as black and white image)

I have spent a while looking for the technique, but nothing seemed to work well. I applied a Gaussian filter, weird polar coordinates thing (seen from another site), and Wind effect.

The wind effect seems closest. However, when I force a black and white text image to have the wind effect, the background of the white glowing text remains black and it looks bad if I just make the black transparent.