Illustrator :: Creating Rectangular Marquee To Select Objects

I am trying to use the selection tool or the direct selection tool to create a rectangular marquee somewhere within the boundaries of an illustration.
 
I want to select only those objects that are fully or partially within that marquee. 
 
I can use the lasso to select objects in this way. But if I try to use the selection or direct selection tool, it selects and moves the first object I touch.
 
I can use the selection tools and begin from outside the image area and create a rectangular marquee of selected objects. But I can't do this if I begin within the image.